Youtube Case Study for Doctors

We provide great YouTube results for any Medical Practice.

YouTube Ads can be a great addition to any medical practice. In the case of the pain practice that we are reviewing here, there was over a 88% increase in patient calls and a 200% increase in online bookings from our pay per click YouTube Campaign.

Why do YouTube Ads work for medical practices?

• Ads target the potential patient that is searching for your medical services.
• With retargeting, we can present in front of individuals again.
• There are continual testing and optimization.
• YouTube is intent-based searching – How do I get rid of back pain? Why does my ankle hurt? Etc
• We put your YouTube Ad in front of individuals within your local area who are performing intent-based searches. These ads will only appear in front of videos that exist and are generating traffic.

Problem

A well-known back pain doctor in southern California came to us a few years ago frustrated with their current Facebook and TV Commercial marketing strategy. They claimed that they were not found on the first page of Google and their organic traffic related to online search was non-existent. The bottom line, they wanted a marketing plan of action that would translate to results and revenue. Their TV commercials proved useful before; however, competition drove prices out of their budget. Their Facebook campaigns still worked, but they were getting frustrated at the rising cost of their ads.

The First Step

Our first step is to complete an audit of their website and branding strategy. We need to know what we’re working with before strategizing and planning any campaigns. Right away, we knew that the pain industry was a very competitive space. Through our audit, we found out that they did not rank well locally in their city for phrases like “lower back pain,” etc. They had 35 videos on their YouTube channel but under 120 subscribers. Their medium was not optimized for SEO and any intent-based searches.

Strategy

The plan was to rebuild their complete online branding with a new website. Expand the full digital presence across the myriad of relevant online directories. Enhance the practice’s ever-important social media. Focus on customer branding and increasing his positive online reputation. Persistent and never-ending content publishing to rise above his competitors in the online ranking battle. We are providing all of this and offering reporting and metrics for full transparency on this tailored marketing plan’s performance. We believed this would allow them to see our marketing efforts’ success and measure a real ROI. YouTube ads are an effective way for many medical practices in various consumer and business-facing industries to acquire new business. Pain Clinics have traditionally relied on TV commercials to attract new clients and increase their files.

Ad Creative

Utilizing our Patient Acquisition Video Strategy, we created regular videos and video ads to increase views and subscribers and various calls to action. We were able to leverage some of her existing video content to make the process painless for her. We also posted these videos on their Facebook page and their website for branding.

Delivery & Schedule

The first Ad Campaign lasted for three weeks. The Ads were displayed across dozens of YouTube channels and videos without profanity and available for most audiences. The market segment focused on keywords around back pain, chronic pain, auto accidents, and injuries.