Mobile advertising (often referred to as “billboards on wheels”) is a form of transit advertising that belongs to the out-of-home advertising channel.
Bus advertising markets to consumers in a direct and easy-to-understand format. The advantages of placing advertisements on buses include:
1. Ads can’t be turned off like a TV or digital ad.
2. Unlike radio ads, transit advertising reaches drivers and passengers no matter what radio stations they’re tuned into.
3. You reach a wide variety of audience.
4. There are a variety of ad sizes, locations, and creatives to choose from.